For large audiences
Conventions, workplace safety weeks, sales kick-offs. The seven tools in a presentation that moves the whole audience.
Neuroscience applied to behavior
Your company hires for skills and fires for behavior.
The résumé explains 30% of results. Dr. Wagner trains the other 70%: your team's behavior.
Some of the companies he has worked with
DecorSplashAC Acessórios AtacadoDKPro LaboreArcádia Materiais de ConstruçãoProjetart MóveisHS ConsórciosTornearia ReboteDamiani Fashion Wear · PY
30%Skill
70%Behavior
The 70/30 Rule, from the book O Código do Comportamento (The Behavior Code). The résumé gets people in the door. Behavior decides whether they stay.
The keynote
You hired the best, and they still aren't performing as well as they could.
A keynote built on the seven tools of O Código do Comportamento. Dr. Wagner Dornelles applies neuroscience to the reality of your company.
85 seconds (in Portuguese). The time it takes him to explain the rule behind your payroll.
What the keynote delivers
Seven tools. In this order, for a reason.
The method starts with identity and ends with delivery. Each tool unlocks the next. It is the same path as the book, and it shapes the entire keynote.
01/07
- 01HumilityThe cure for comparison. The team stops measuring itself by someone else's yardstick.
- 02PlanningThe end of living too far ahead. Anxiety is poorly made planning.
- 03AttitudeThe 70/30 Rule in practice, in eight measurable steps.
- 04MotivationNo more cheap dopamine and pep-rally cheering.
- 05DreamingThe brain needs to see in order to pursue. Without a destination, it shuts down.
- 06Self-esteemIdentity is not results. Whoever confuses the two breaks at the first missed target.
- 07Loving what you doThose who love what they do love solving other people's problems.
For teams and leaders
The keynote plus hands-on exercises applied to your team's real challenges.
For the board
Each tool becomes an action plan, with deadlines and owners set before anyone leaves the room.
In person, in Brazil and abroad. Share the date and audience size, and you'll receive a proposal within one business day.
Bring this keynote to my company
Testimonials
Clients describe what changed.
Recorded inside the companies the day after the keynote (in Portuguese).
“It's truly sensational. I highly recommend it.”
Recorded at Decor, a leader in custom furniture and interior design, after the keynote with the team.
Decor · Custom furniture · 35 seconds
The book
O Código do Comportamento
Cure comparison and master your brain. The 7 tools of neuroscience applied to real life.
Comparison is a chronic pain disguised as a habit. It erodes your identity and your results. As long as you look outside for the approval that can only be built inside, you remain hostage to a mind on autopilot.
From the favela to big business, with no mystical formula and no empty promises. Just applied neuroscience.
Complete edition · in Portuguese
R$ 97
Ebook + video lesson with Dr. Wagner applying the 7 tools in practice. Instant access, to read and watch on your phone or computer.
Just the ebook? Buy it on Amazon and read it on Kindle.
Prefer the print book? Order it on WhatsApp and get it delivered.
Four ideas that stay with the reader.
The 70/30 Rule
Why the flawless résumé gets fired in three months, while someone average on skills builds an empire.
Daycare for Adults
Men in suits fighting because "so-and-so stole my sale". Chronological age does not guarantee emotional age.
The Power of the Pause
Emotion arrives in milliseconds; reason takes longer. Whoever reacts in that gap bites. Five seconds change the response.
The Lucifer Syndrome
Every superiority complex is an inferiority complex in disguise. Comparison is the disease behind both.
About
He started out selling water at traffic lights.
A physician, entrepreneur, philosopher, theologian and postgraduate student in psychiatry, Dr. Wagner Dornelles teaches people and companies to reprogram the brain and behavior through neuroscience applied to real life.
Founder of Grupo WD, he has worked for more than 18 years in neurobehavior, mental health and leadership, bringing organizations in Brazil and abroad a practical method for mental clarity, emotional balance and sustainable results.
He is the author of O Código do Comportamento, published by Editora Canal Criativo.
Contact
Bring this conversation to your company.
He replies within one business day. If you prefer, message him directly on WhatsApp.
- Reply within one business day
- Keynote, training or immersion
- In person, in Brazil and abroad